ConvenientMD Urgent Care
The ConvenientMD 2025 advertising campaign revolutionized healthcare storytelling through a photojournalistic approach. We documented real medical professionals and patients across 44 locations in three states, eschewing stock photography to create authentic visual narratives.
The resulting images transformed billboard, social media, and website content into powerful representations of healthcare's human connection.
-
Created comprehensive photography library with 660 unique images spanning portraits, architectural, lifestyle and environmental contexts
Documented 44 different urgent care locations across Massachusetts, New Hampshire, and Maine
Captured authentic, unscripted moments of real doctors, nurses, and patients through photojournalistic approach
Supported multi-platform campaign integration across social media, website, and billboard advertising
Generated measurable marketing impact with increased engagement and positive staff reception
Maintained rigorous HIPAA compliance with comprehensive patient and staff model releases
Photography by Nick Girard
