Convenident MD Urgent Care

The ConvenientMD 2025 advertising campaign revolutionized healthcare storytelling through a photojournalistic approach. We documented real medical professionals and patients across 44 locations in three states, eschewing stock photography to create authentic visual narratives.

The resulting images transformed billboard, social media, and website content into powerful representations of healthcare's human connection.

- Created comprehensive photography library with 660 unique images spanning portraits, architectural, lifestyle and environmental contexts
- Documented 44 different urgent care locations across Massachusetts, New Hampshire, and Maine
- Captured authentic, unscripted moments of real doctors, nurses, and patients through photojournalistic approach
- Supported multi-platform campaign integration across social media, website, and billboard advertising
- Generated measurable marketing impact with increased engagement and positive staff reception
- Maintained rigorous HIPAA compliance with comprehensive patient and staff model releases
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