License Footage Policy

March 5, 2024

This policy outlines how content created by Fortland Productions is licensed to clients.

Agreed Deliverables

Each project includes a clearly defined set of deliverables — such as video assets, photos, and ad cutdowns — which are licensed for client use under the terms below. Unless otherwise specified in your agreement or SOW, the following Standard License applies to all deliverables:

Standard License Terms

Term: 12 months from the date of delivery

Territory: United States of America

Media / Usage Rights:

  1. Paid and unpaid advertising (internet, digital, mobile, and social media)

  2. Client-owned websites and domains

  3. Client-owned social media channels

  4. Retail (eCommerce, brick-and-mortar, catalog)

  5. Email, SMS, and CRM platforms

  6. Wholesale or retail partners and licensees

  7. PR, press, and influencer seeding

  8. Sales meetings, trade shows, experiential events

  9. Internal and archival use (in perpetuity for internal reference, awards, research, or recruitment)

Usage Exclusions:

This license does not include:

  • National or local broadcast television (linear or OTT/CTV)

  • Use by any third-party brand or partner not directly affiliated with the client

  • Resale of footage or stills

  • Any use outside the agreed term or territory

  • Broadcast usage and international campaigns require separate licensing terms.

Licensing Additional Content:

Any content created beyond the original deliverables — including extra footage, alternate edits, stills from video, or outtakes — may be licensed for an additional fee.

Pricing will include:

  • Editing or processing time

  • Licensing for the requested usage (based on media type, duration, and region)

  • Example: A client wants to license 3 additional clips pulled from footage already shot. The fee would include editing those clips + a usage license.

Extending or Expanding Your License

You may request to:

  • Extend the license term (e.g., 12 months → 24 months)

  • Expand territory (e.g., U.S. → Global)

  • Add new usage (e.g., broadcast, paid retail partners, etc.)

Additional usage will be quoted based on media type, scope and market value of use.

Ownership & Rights

Fortland Productions retains all rights to original raw footage and photography. Clients are granted a **non-exclusive, non-transferable license** to use the agreed-upon deliverables for commercial purposes, under the terms defined in the original scope or updated licensing agreement.

Licensing FAQ

Can we get all the raw footage?

  • Sorry, no. Only final, licensed deliverables are included. Raw footage or outtakes may be licensed upon request, and are subject to an additional fee.

Can we use content for longer than a year?

  • Yes — but you'll need to request a license extension. Rates vary based on media and usage.

Can we pass the content to another brand or partner?

  • No. Content cannot be sublicensed or transferred without written permission from Fortland.

Questions?

Email us at nick@fortlandproductions.com to request a licensing estimate or to review your current usage rights.