NEMO - Pathways to Adventure
NEMO Equipment shattered the glossy, overly curated outdoor brand narrative by turning away from professional athletes and idyllic mountain scenes. They partnered with Fortland to showcase the raw, accessible spirit of outdoor adventure through diverse guides and everyday people—combining photography, video, and written storytelling to create the truly inclusive “Pathway to Adventures” multi-platform advertising campaign. The result proved that the outdoors isn't about perfection, but about genuine connection and accessibility for all.
PHOTOGRAPHY BY KEENA
BEHIND THE SCENES
Collaborated with internal marketing team at NEMO Equipment to produce creative for campaign, production and post-production; a true end-to-end experience working as their production agency partner
Creative built for omnichannel advertising with social platform performance as the foundation
Authenticity was the foundation of all production. Working with real outdoor guides at accessible locations to all, sharing each guide's story
Video Production + Photography services paired to ensure consistency in look for all final assets
44 unique digital assets delivered
Turn key budget covers everything in production start-to-finish