Planet Fitness - Club Tour
Planet Fitness needed a refreshed club tour video. Fortland collaborated with director Kris Roller to create a dynamic, immersive exploration of fitness accessibility.
We transformed the traditional gym introduction into an engaging, approachable narrative that drives engagement with potential customers and converts viewer curiosity into membership inquiries across web and mobile platforms.
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Reimagined the standard facility tour format with dynamic, engaging visual storytelling
Created content optimized for both web and mobile viewing experiences
Highlighted Planet Fitness's unique value proposition of accessibility and judgment-free fitness
Delivered assets designed to support specific conversion points in the customer journey
Maintained brand consistency while bringing fresh visual approach to established marketing materials
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