timberland - from labor to legacy
Timberland PRO bypassed traditional agencies to partner with Fortland Productions on their 2024 International Brand Anthem Campaign.
Our end-to-end execution delivered a social-first, broadcast-ready integration that Timberland called their "most successful seasonal product launch in years."
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Created Brand Anthem videos for OTT & Broadcast platforms
Product videos showcasing six new Timberland PRO boots + head-to-toe apparel lines
Direct creative collaboration with Timberland as their production partner
Optimized content for digital while maintaining broadcast quality
Delivered 250+ unique digital assets
Featured authentic workers and select models in real work environments
Drove 950% Instagram growth over seven years (10,000 → 105,000 followers)
Ensured visual consistency through integrated photography and videography
Provided comprehensive production management with transparent, all-inclusive budgeting
Social-First Assets // Story Driven Product Content
PHOTOGRAPHY BY JAY KOLSCH
BEHIND THE SCENES
