timberland - from labor to legacy
Timberland PRO took a bold step, choosing to be a disruptor in the way things are "supposed" to be done for their International Brand Anthem Campaign for 2024. They parted ways with the traditional agency model, brought the creative in-house, and partnered with Fortland Productions to collaborate on bringing their ideas to life. Fortland acted as the primary production partner, along with support from long-time collaborators, Bluehour, to execute a massive content creation plan. Additionally, Jay Kolsch photographed the primary campaign, along with supplemental photography from Dan Cardon. The entire team not only brought to life the Brand Anthem campaign for video and photography but also created content for six different new products that Timberland PRO needed to showcase during the upcoming season. A true example of a ground-up, social-first, broadcast-ready, integration of content. Executed end-to-end resulting in Timberland PRO’s “most successful seasonal product launch in years”.
Social-First Assets // Story Driven Product Focused Content
PHOTOGRAPHY BY JAY KOLSCH
BEHIND THE SCENES
250+ unique digital assets delivered
Services provided included creative, production, and post-production—a true end-to-end experience working directly with Timberland as their production agency partner
Creative was positioned with digital distribution in mind, without sacrificing the fact that content would be used in OTT & Broadcast
A balance of authenticity and control over the production resulted in a curated look at real workers and select models on real ranches, job sites and breweries.
During our seven-year partnership creating social content with Timberland PRO, their Instagram account saw a remarkable 950% total growth, increasing from 10,000 to 105,000 followers, which represents an average annual growth rate of approximately 40% year over year.
Photography and Videography services paired on the same production provided consistency in the look for Timberland’s brand voice
Turnkey budget covers everything in production start-to-finish