Timberland PRO - Fall ‘25
The Timberland PRO Fall 2025 campaign redefined storytelling in the trades.
By uniting longtime partner Fortland Productions with world-renowned fashion photographer Liam MacRae, the campaign brings a bold, fashion-driven lens to professional workwear. The result is a fresh perspective on trades marketing content—elevating utility into aspiration and capturing the grit and pride of the modern worker with cinematic clarity.
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Created comprehensive photography library with 660 unique images spanning portraits, architectural, lifestyle and environmental contexts
Documented 44 different urgent care locations across Massachusetts, New Hampshire, and Maine
Captured authentic, unscripted moments of real doctors, nurses, and patients through photojournalistic approach
Supported multi-platform campaign integration across social media, website, and billboard advertising
Generated measurable marketing impact with increased engagement and positive staff reception
Maintained rigorous HIPAA compliance with comprehensive patient and staff model releases
Photography by Nick Girard
