Timberland PRO - Fall ‘25

The Timberland PRO Fall 2025 campaign redefined storytelling in the trades.

By uniting longtime partner Fortland Productions with world-renowned fashion photographer Liam MacRae, the campaign brings a bold, fashion-driven lens to professional workwear. The result is a fresh perspective on trades marketing content—elevating utility into aspiration and capturing the grit and pride of the modern worker with cinematic clarity.

- Balanced anthem-level inspiration with tactical product content, giving the Timberland team a cohesive campaign across every channel.
- Brought in a high-end fashion photographer, Liam MacRae, to push the trades category beyond the traditional look, delivering a premium, versatile library that felt distinct but safe.
- Adapted to the Timberland in-house Creative & Marketing teams by securing and collaborating with their preferred photographer, keeping projects on-brief while adding fresh creative energy.
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