Timberland Pro - Finding Direction

Timberland PRO wanted to explore long-form branded content with minimal risk. We combined digital-focused production with documentary storytelling, deploying video and photography teams across four Massachusetts construction sites run by Oak D&D. 

Our integrated approach created a comprehensive package spanning social videos to documentary storytelling while maximizing outputs and eliminating perceived risk.

    • Delivered end-to-end creative, production and post-production as Timberland's production agency partner

    • Optimized content for digital while maintaining quality for OTT, broadcast and documentary formats

    • Balanced authenticity with production control across four active jobsites

    • Contributed to 950% Instagram growth (10,000 to 105,000 followers) over seven-year partnership

    • Ensured visual consistency through integrated photography and videography services

    • Provided comprehensive production management with all-inclusive budgeting

    • Delivered 58 unique digital assets

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Social First Video Assets

Lifestyle Photography by Alex Broadstock

Still Life Photography by Tom Sands

Behind The Scenes

From concept to cut—talk to Fortland.