TIMBERLAND PRO - FINDING DIRECTION
Timberland PRO wanted to explore long-form branded content with minimal risk. We combined digital-focused production with documentary storytelling, deploying video and photography teams across four Massachusetts construction sites run by Oak D&D.
Our integrated approach created a comprehensive package spanning social videos to documentary storytelling while maximizing outputs and eliminating perceived risk.
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Delivered end-to-end creative, production and post-production as Timberland's production agency partner
Optimized content for digital while maintaining quality for OTT, broadcast and documentary formats
Balanced authenticity with production control across four active jobsites
Contributed to 950% Instagram growth (10,000 to 105,000 followers) over seven-year partnership
Ensured visual consistency through integrated photography and videography services
Provided comprehensive production management with all-inclusive budgeting
Delivered 58 unique digital assets
SOCIAL FIRST VIDEO ASSETS
LIFESTYLE PHOTOGRAPHY BY ALEX BROADSTOCK
STILL LIFE PHOTOGRAPHY BY TOM SANDS
BEHIND THE SCENES
