TIMBERLAND PRO - FINDING DIRECTION
Timberland PRO wanted to dip their toe into long-form branded video content. In an effort to minimize risk for the brand, we pitched the concept of combining digital content-focused production with a short documentary for Timberland. The end result was three teams working in tandem across four construction sites run by Oak D&D in Massachusetts.
Our filmmaking team focused on the documentary and social cut-down content, while we had a lifestyle photography team and a still-life photography team. By eliminating boundaries between photography and video, we created a comprehensive package that feels both polished and genuine. This approach eliminated costs while maximizing outputs, from social videos to documentary storytelling, all while removing any perceived risk in trying out a new form of content for Timberland.
SOCIAL FIRST VIDEO ASSETS
LIFESTYLE PHOTOGRAPHY BY ALEX BROADSTOCK
STILL LIFE PHOTOGRAPHY BY TOM SANDS
Services provided included creative, production and post-production; a true end-to-end experience working directly with Timberland as their production agency partner
Creative was positioned with digital distribution in-mind, without sacrificing the fact that content would be used in OTT & Broadcast, along with a short documentary brand film.
A balance of authenticity and control over the production resulted in a curated look at real workers and select models on four different active jobsites
During our seven-year partnership creating social content with Timberland PRO, their Instagram account saw a remarkable 950% total growth, increasing from 10,000 to 105,000 followers, which represents an average annual growth rate of approximately 40% year over year.
Photography and videography services paired on the same production provided consistency in the look for Timberland
Turn key budget covers everything in production start-to-finish
58 unique digital assets delivered