timberland pro - who we work for
“We need it to rain,” Timberland said. “No problem!” we said.
A social-first campaign strategy drove this Timberland PRO production for their Spring 2024 product line, requiring both an anthem-style asset and vocation-specific content. The product demanded three distinct locations: a ranch, a manufacturing facility, and a construction site (where it needed to rain!)
The result: a 30-second OTT advertisement and numerous social assets showcasing Timberland PRO's versatility, all captured during an efficient four-day production encompassing video and photography production.
SOCIAL FIRST ASSETS // PRODUCT VERSATILITY
Photography by Tom Sands
MULTI-PLATFORM DIGITAL CONTENT // PRODUCT FEATURE FOCUSED
Photography by Tom Sands
DIGITAL ASSETS // PRODUCT RELIABILITY FOCUSED
BEHIND THE SCENES
Services provided included creative, production and post-production; a true end-to-end experience working directly with Timberland as their production agency partner
Custom on-demand rain machine built for production to ensure we could showcase weatherproof product features
Creative was positioned with digital distribution in-mind, without sacrificing the fact that content would be used in OTT & Broadcast
A balance of authenticity and control over the production resulted in a curated look at real workers and select models on real ranches, job sites and manufacturing facilities
During our seven-year partnership creating social content with Timberland PRO, their Instagram account saw a remarkable 950% total growth, increasing from 10,000 to 105,000 followers, which represents an average annual growth rate of approximately 40% year over year.
Photography and Videography services paired on the same production provided consistency in the look for client
93 unique digital assets delivered
Turn key budget covers everything in production start-to-finish