Timberland pro Ad Campaign 2024
Elevating the Timberland PRO brand with cutting edge & enhanced creative for both video and photography content was the main goal of our Spring 2024 production. Working closely with the marketing and creative team at Timberland we hatched a plan to produce photography and video content showcasing three unique locations; a construction site operating in a rain storm, a beautiful ranch in Utah and a warehouse manufacturing facility.
Timberland PRO :30 Second TV Ad
The team at Timberland PRO needed an Anthem style video showcasing the intertwining of the three locations we filmed at, plus the three different stories we told at those locations. The above is the result of that effort. This 00:30 second advertisement is currently running as a broadcast TV advertisement for Timberland PRO.
The lodge at Blue Sky, Utah
Our production was based at the lodge at Blue Sky in Park city Utah from here we shot with a mix of real workers from the ranch and models hired. Our main character, Carter, works on the ranch and he starred in the final video asset. This asset was intended to showcase the versatility of the Timberland PRO workwear and footwear, taking the viewer through a day in the life of a ranch worker and also telling the story of the product being used for leisure activities. This production spanned 3 days.
“I’m really excited about how this turned out! Thanks again for putting in the extra effort on this shoot.”
Volk Packaging, Maine
We worked at Volk Packaging as our second location during which we learned that it’s not “cardboard” boxes, it’s “corrugated”. Filming on an active manufacturing facilities floor pose challenges. Working with our liaison from the facility we were able to curate a stunning visual video that showcased just what it might be like to work at a facility of this nature. This production was accomplished in a single day.
Night Construction, New Hampshire
Our third location demanded a rainy environment. Unfortunately, we cannot control the weather and during our production day it was not raining. During pre-production, we built a custom rain machine that would allow us to make every scene appear that it was filmed during a rain storm! The results were spectacular and the final product looks like a rainy construction site.
