VANS - Weapons of Mass Ridiculousness
Vans partnered with Truth for a custom shoe showcasing alternatives to cigarettes for young people. We engineered a POV storytelling approach, mimicking Snapchat clips, by mounting a camera on a helmet talent could wear to capture authentic moments.
From NYC breakdancers to festival crowd-surfing in Vermont, our social-first video celebrated youth culture with custom Snapchat-style animations.
-
Delivered a :30 second advertisement that drove the campaign across online channels, PR efforts, and in-store displays
Created authentic first person perspective content featuring diverse youth activities across various sub-cultures
Developed custom Snapchat-style animations for brand-consistent visual storytelling
Engineered innovative helmet camera rig to capture genuine POV moments, mimicking real use of Snapchat
Successfully replicated the spontaneous feel of social media within a controlled production environment
SELECT FRAMES
STORYBOARDS
