Fresh Perspective on a BRAND CAMPAIGN
All of the content below was captured in three days of production in Fall 2021
Created by one team of highly skilled creators for NEMO Equipment’s Spring 2022 Advertising Campaign
documentary style video content
DELIVERABLE : SHORT BRAND SERIES : RUN TIME 03:00 - 07:00 MINUTES
LIFESTYLE PHOTOGRAPHY
DELIVERABLE : LIFESTYLE PHOTOGRAPHY : 41 FINAL PHOTO ASSETS
PHOTOGRAPHy on nemoequipment.com
DELIVERABLE : SHORT BRAND SERIES : RUN TIME 03:00 - 07:00 MINUTES
benind the scenes
A look Behind The Scenes during the three day production.
THE NEED FOR LIFESTYLE, PRODUCT AND SOCIAL CONTENT
Our clients told us the old way wasn’t working. It was too slow, too static, too expensive.
Photo setups took hours to prepare before a single shot was taken.
Video productions happened completely separate from photography. Costs were high, deliverables were low and restricted.
We saw that as an opportunity.
Our production approach merges photo with video. Lifestyle and still life photography with social video edits and animated gifs.
We sprinkle in documentary video storytelling. And it’s all in one production.
One team of creator ninjas; flying drones, directing talent, fleshing out storylines and snapping stills in a highly collaborative approach with our clients.
People call it savvy, others say canny. Regardless, the envelope of content creation is bursting and the results beat out the old way and define the new way.
Out with the old and in with the new.
Are you in?
SERVICES PROVIDED - START TO FINISH
PRE-PRODUCTION
Collaboration with NEMO Team on creative ideation and direction to bring all final assets into a focused and cohesive campaign
Remote scouting of locations and in-person scouting; help with logistics
Remote talent review, NEMO focused on recruiting individuals who work in the field, not models, to gain a deeper and authentic connection with the content to the end user
Shot sheets
Character Story Development (for short form documentary)
Crew sourcing for production
Guidance for location and model releases for production
Travel and logistics for crew
PRODUCTION
To maximize our time on location we ran the lifestyle photography shoot in tandem to the video production
Our team members often play multiple roles onset to keep the entire crew footprint to a minimum. For example our lifestyle photo team members pivoted to the video team at times when needed
Ensure talent and locations released for commercial use
Helped managed time on location
POST PRODUCTION
Editing for photography and video assets guided by creative direction outlined during pre-production
Provided preliminary photos for review and client selection
Multiple rounds of revisions included for photography retouching
Multiple rounds of revisions included for video content edits
Music licensing included with video content
KEY POINTS
44 unique digital assets delivered in total
NEMO Equipment aimed to tell the stories of real people in the outdoors, bringing their stories to life in an effort to inspire others and celebrate the guide and the outdoors. Our partnership has allowed them to tell these stories in an aspirational and authentic manner
The content is helping NEMO Equipment engage with their audience on social in a brand new way that their previous content was never able to do
The NEMO Equipment audience appreciates the authenticity that this new content brings
Small, highly skilled, team allows for efficiency and quality
Photography and Videography services paired provide consistency in look for client
Turn key budget covers everything in production start-to-finish
Clear communication with client and clear mile stones
Flexible for different project/client needs and capable of scaling production and budgets accordingly