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Ad Campaign
timberland pro
spring 2024
brand campaign
nemo equipment
spring 2022
BRand campaign
convenientmd
spring 2024
Ad campaign
timberland pro
spring 2022
“AT THE END OF THE DAY, MARKETING IS ALL ABOUT MAKING A POSITIVE LONG-LASTING, EMOTIONAL CONNECTION WITH YOUR CONSUMER AND THAT IS WHAT OUR PARTNERSHIP HAS ALLOWED US TO DO.”
- RYAN MURPHY, BRAND MARKETING MANAGER TIMBERLAND PRO
i carry your heart - director’s Cut
During a production for Timberland PRO we feel in love with Charlie and his character. This lead co-director Kris Roller on an editing journey that turned into a brand new production. We went back out to Charlie to revisit his story with a new angle and new shots. Then we collaborated with various talents in sound design, 16mm film cinematography and color to pull together a different look at Charlie. This is a poetic passion project rooted in the relationship between Charlie and his daughter. Many many thanks to Charlie and his daughter for taking the time to work with us on this project. And to Timberland PRO for igniting the initial fire that lead us here.
Timberland Pro - Nature needs Heros
Client: Timberland PRO
Summary: Timberland PRO is beginning to release content with the theme “Nature Needs Heroes.” For their first piece in this new series, we explored a ranch in rural Arizona. Charlie Orme, a 5th generation Arizona farmer, has adapted his farming techniques to help better the environment—a world that his five year old daughter will soon inherit. Nick, along with a frequent collaborator Kris Roller, paired an authentic documentary style interview with grand imagery of Charlie and his farm. New Timberland PRO product is woven authentically into the imagery throughout 3 part video series.
Timberland Pro - weather ready
Client: Timberland PRO
Summary: Merging a product-focused video with a simple story-line, the final run time of of this piece was 15 seconds. The objective was to promote a new jacket and boot for Timberland PRO. Nick, along with a frequent collaborator Kris Roller, co-directed this spot with a skeleton crew and two narrow windows of time during sunrise and sunset. The piece showcases details of the products while promoting an authentic, edgy, look at a morning on the job site.
truth - Ditch juul
Client: Truth Initiative
Producer: Michael Coursey
Summary: Nick directed this anthemic rally video for the truth brand. The video tells the story of youth mobilizing to take action; demanding companies be held accountable and that they make people’s health a priority. The main priority in this video was to inspire action and energizer the youth movement for action. Primary production took place during the National Day Of Action in October of 2019 when youth around the USA staged protests. Nick and his team captured the largest protest that took place in Washington D.C.
“I LOVE THE TOP OF THE TRUCK AND SMOKE BOMB SHOTS. MIXED WITH THE RALLY FOOTAGE IT SHOWS THE POSITIVE YET FEROCIOUS VIBE I WANTED.”
- MICHAEL COURSEY, SENIOR BRAND MANAGER, MARKETING THE TRUTH
truth - Not Happy or healthy
Client: Truth Initiative
Producer: Michael Coursey
Summary: Nick directed this Gold Reggie Award concept collaborating with the Truth Initiative Internal Marketing Team; who coordinated a one off guerrilla marketing event in Washington, D.C. to call out that tobacco and pharmacies don’t mix with a flash mob of zombie protesters (the video was also a Shorty Award Finalist). The content reached more than 1.45 million people in the target Gen Z audience across all of truth's social channels, surpassing their 1 million goal. 216 news outlets, including The Huffington Post, reported on the event. Along with directing the spot Nick lead the principle photography and turned around an edit in 24 hours to meet the timely needs of press related to the zombie protest.
Tributary Brewery - online marketing video
Client: Tributary Brewery
Summary: Nick approached his favorite brewer, Tod Mott, about making a piece rooted in a love of the craft. Nick spent months with Tod, learning about his journey as a maker. Next he assembled short video that shares two stories. The cinematic b-roll shows the process of creating Tod’s world renowned beer, Mott The Lesser, while the voiceover shares the story of why Tod does what he does. A beautiful example of multi-leveled storytelling.
Timberland Pro - the northern lights
Client: Timberland Pro
Summary: The concept was originally pitched to Timberland PRO as a documentary of a real-life worker doing maintenance under the northern lights in Alaska. After learning about Adriel and his experience starting Borealis Basecamp, Timberland PRO asked us to create a short film alongside still photography assets. The production pushed the limits, with the team pulling all nighters and working in -15 degree temperatures. The production team also included a photo assistant. The final deliverables from the shoot included 42 still photographs, a short documentary video with a run time of 5:30 minutes, and a cut-down video with a run time of 1:00 minutes.
Timberland Pro - Make it Rain
Client: Timberland Pro
Summary: Waterproof product demands a rainy environment. Unfortunately, we cannot control the weather and during our production day it was not raining. During pre-production, we built a custom rain machine that would allow us to make every scene appear that it was filmed during a rain storm! The results were spectacular and the final product looks like a rainy construction site.
If you’d like to connect about a working together send me an email at nick@nicksfort.com