NEMO - Pathways to Adventure
NEMO Equipment shattered the glossy, unattainable outdoor brand narrative by turning away from professional athletes and staged mountain scenes. They partnered with Fortland to showcase the raw, accessible spirit of outdoor adventure through diverse guides and everyday people—combining photography, video, and written storytelling to create the truly inclusive “Pathway to Adventures” multiplatform advertising campaign. The result dismantled the polished illusion, proving that the outdoors isn't about perfection, but about genuine connection and accessibility for all.
PHOTOGRAPHY BY KEENA
BEHIND THE SCENES
44 unique digital assets delivered in total
NEMO Equipment aimed to tell the stories of real people in the outdoors, bringing their stories to life in an effort to inspire others and celebrate the guide and the outdoors. Our partnership has allowed them to tell these stories in an aspirational and authentic manner
The content is helping NEMO Equipment engage with their audience on social in a brand new way that their previous content was never able to do
The NEMO Equipment audience appreciates the authenticity that this new content brings
Small, highly skilled, team allows for efficiency and quality
Photography and Videography services paired provide consistency in look for client
Turn key budget covers everything in production start-to-finish
Clear communication with client and clear mile stones
Flexible for different project/client needs and capable of scaling production and budgets accordingly