timberland - from labor to legacy
Timberland PRO took a bold step, choosing to be a disruptor in the way things are "supposed" to be done for their International Brand Anthem Campaign for 2024. They parted ways with the traditional agency model, brought the creative in-house, and partnered with Fortland Productions to collaborate on bringing their creative to life. Fortland Productions acted as the primary production partner, along with support from long-time collaborators, Bluehour, to execute a massive content creation plan. Additionally, Jay Kolsch photographed the primary campaign, along with supplemental photography from Dan Cardon. The entire team not only brought to life the Brand Anthem campaign for video and photography but also created product content for six different new products that Timberland PRO needed to showcase during the upcoming season.
Social-First Assets // Story Driven Product Focused Content
PHOTOGRAPHY BY JAY KOLSCH
BEHIND THE SCENES
250+ unique digital assets delivered in total
Fortland provided service as creative production partner working w/ in-house creative team at Timberland
Timberland Pro has a brand mission to tell the stories of real workers in the trades, bringing their stories to life in an effort to inspire others and celebrate the worker. Our partnership has allowed them to tell these stories in an aspirational and authentic manner
The content is helping Timberland Pro engage with their audience on social in a brand new way that their previous content was never able to do
Photography and Videography services paired provide consistency in look for client
Turn key budget covers everything in production start-to-finish
Flexible for different project/client needs and capable of scaling production and budgets accordingly