Truth told us they were planning on having 120 "Zombies" descend on a flagship Walgreens store in Washington DC in an orchestrated Zombie March Protest to pressure the store to remove all tobacco products from its shelves. Our immediate response was, "Yes! We are in!" The rawness of this guerrilla marketing stunt harkened back to a classic Truth commercial from the 2000s called "Body Bags," and we wanted this video piece to pay homage to that campaign. Blending raw documentary methods with carefully choreographed moments to showcase both the pre-planned horror aesthetic and spontaneous public reactions as zombies stormed the streets was the overarching direction. The final video asset generated substantial media coverage that snowballed across outlets, alongside gaining impressive organic viewership on social media. The result successfully pressured America's second-largest pharmacy chain into launching a tobacco-free pilot program across 17 Florida stores—a compelling visual testament to youth-powered advocacy challenging corporate hypocrisy and championing public health over profit.