TIMBERLAND PRO - FINDING DIRECTION
Timberland PRO wanted to dip their toe into long-form branded video content. In an effort to minimize risk for the brand, we pitched the concept of combining digital content-focused production with a short documentary for Timberland. The end result was three teams working in tandem across four construction site locations run by Oak D&D in Massachusetts. Our filmmaking team focused on the documentary and social cut-down content, while we had a lifestyle photography team and a still-life photography team. By eliminating boundaries between photography and video, we created a comprehensive package that feels both polished and genuine. This approach eliminated costs while maximizing outputs, from social videos to documentary storytelling, all while removing any perceived “risk” in trying out a new form of content for Timberland.
SOCIAL FIRST VIDEO ASSETS
LIFESTYLE PHOTOGRAPHY BY ALEX BROADSTOCK
STILL LIFE PHOTOGRAPHY BY TOM SANDS
58 unique digital assets delivered in total
Our core competencies have allowed Timberland Pro to think “digital and social first” when creating content
Timberland Pro has a brand mission to tell the stories of real workers in the trades, bringing their stories to life in an effort to inspire others and celebrate the worker. Our partnership has allowed them to tell these stories in an aspirational and authentic manner
The content is helping Timberland Pro engage with their audience on social in a brand new way that their previous content was never able to do
The Timberland Pro audience appreciates the authenticity that this new content brings
Small, highly skilled, team allows for efficiency and quality
Photography and Videography services paired provide consistency in look for client
Turn key budget covers everything in production start-to-finish
Clear communication with client and clear mile stones
Flexible for different project/client needs and capable of scaling production and budgets accordingly