timberland pro - who we work for
A social-first campaign strategy drove our Timberland PRO production for their Spring 2024 product line, requiring both an anthem-style asset and vocation-specific content. Working closely with Timberland's internal team, Fortland seamlessly wove together narratives from three distinct locations: Utah's Blue Sky ranch, Volk Packaging facility, and a construction site enhanced with our custom rain machine. The result: a 30-second OTT advertisement and numerous social assets showcasing Timberland PRO's versatility, all captured during an efficient four-day production that overcame unique challenges to deliver spectacular results.
SOCIAL FIRST ASSETS // PRODUCT VERSATILITY
Photography by Tom Sands
MULTI-PLATFORM DIGITAL CONTENT // PRODUCT FEATURE FOCUSED
Photography by Tom Sands
DIGITAL ASSETS // PRODUCT RELIABILITY FOCUSED
BEHIND THE SCENES
93 unique digital assets delivered in total
Content was tailor made with a “digital and social first” mentality
Timberland Pro has a brand mission to tell the stories of real workers in the trades, bringing their stories to life in an effort to inspire others and celebrate the worker. Our partnership has allowed them to tell these stories in an aspirational and authentic manner
The content is helping Timberland Pro engage with their audience on social in a brand new way that their previous content was never able to do
The Timberland Pro audience appreciates the authenticity that this new content brings
Small, highly skilled, team allows for efficiency and quality
Photography and Videography services paired provide consistency in look for client
Turn key budget covers everything in production start-to-finish
Clear communication with client and clear mile stones
Flexible for different project/client needs and capable of scaling production and budgets accordingly