Planet Fitness needed to refresh their club tour video. Fortland worked with director Kris Roller to create a dynamic, immersive exploration of fitness accessibility and empowerment. They crafted a visual journey that transforms the traditional gym introduction into an engaging, approachable narrative. The final video asset was used across web and mobile platforms to generate engagement with potential new customers and convert viewer curiosity into membership inquiries. The result was a seamless, authentic storytelling approach that positioned Planet Fitness not just as a gym, but as a welcoming community committed to making fitness achievable for everyone.