let’s REIMAGINE BRAND CAMPAIGNS
All of the content below was captured in five days of production in Spring 2021
Created by one team of highly skilled creators for Timberland PRO’s Spring 2022 Advertising Campaign
DOCUMENTARY BRAND FILM
DELIVERABLE : SHORT DOCUMENTARY : RUN TIME 06:00 - 09:00 MINUTES
“We are so fortunate to have such amazing partners, who totally ‘get it’ and keep pushing this brand to new heights.”
LIFESTYLE PHOTOGRAPHY
DELIVERABLE : LIFESTYLE PHOTOGRAPHY : 36 FINAL PHOTO ASSETS
“I am repeatedly blown away with your talents and efficiencies every shoot that we are on together. You are helping drive the future of the Timberland PRO brand and we are excited for the continued partnership.”
STILL LIFE PHOTOGRAPHY
DELIVERABLE : STILL LIFE PHOTOGRAPHY : 14 FINAL PHOTO ASSETS
“Ryan and I just went through the shots to make our selects and I am just blown away by the images. You’ve done an incredible job and we’re really excited to share these with the rest of our team!”
social media video assets
DELIVERABLE : SOCIAL MEDIA VIDEOS : 4 FINAL VIDEO ASSETS
“I think that perhaps you are one of the greatest talents I have ever encountered...I feel like I say that every time, yet somehow, you and Nick just get better and better.”
aNIMATED GIFS
DELIVERABLE : ANIMATED GIFS : 3 GIFS FOR SOCIAL PLATFORMS
BEHIND THE SCENES
A LOOK BEHIND THE SCENES DURING THE 5 DAYS OF PRODUCTION WITH OUR PHOTO AND VIDEO TEAMS AT WORK.
The need for Lifestyle, product and social content
Our clients told us the old way wasn’t working. It was too slow, too static, too expensive.
Photo setups took hours to prepare before a single shot was taken.
Video productions happened completely separate from photography. Costs were high, deliverables were low and restricted.
We saw that as an opportunity.
Our production approach merges photo with video. Lifestyle and still life photography with social video edits and animated gifs.
We sprinkle in documentary video storytelling. And it’s all in one production.
One team of creator ninjas; flying drones, directing talent, fleshing out storylines and snapping stills in a highly collaborative approach with our clients.
People call it savvy, others say canny. Regardless, the envelope of content creation is bursting and the results beat out the old way and define the new way.
Out with the old and in with the new.
Are you in?
Services provided - start to finish
Pre-Production
Creative ideation and direction to bring all final assets into a focused and cohesive campaign
Remote location suggestions, scouting, securing of locations and logistics
Remote talent sourcing, focusing on recruiting individuals who work in the field alongside models to gain a deeper and authentic connection with the content to the end user (per the client’s request)
Shot sheets
Character Identification (for short form documentary)
Crew sourcing for production
Location and model releases for production
Travel and logistics for crew
Production
To maximize our time on location we ran the lifestyle & still life photography shoot in tandem to the video production
Our team members often play multiple roles onset to keep the entire crew footprint to a minimum. For example our lifestyle photo team members pivoted to the still life photo team and also video team at times when needed
Released talent and locations for commercial use
Managed time on location and relationship with location lesion
Post Production
Editing for photography and video assets is guided by creative direction outlined during pre-production
Provided preliminary photos for review and client selection
Multiple rounds of revisions included for photography retouching
Multiple rounds of revisions included for video content edits
Music licensing included with video content
Key Points
58 unique digital assets delivered in total
Our core competencies have allowed Timberland Pro to think “digital and social first” when creating content
Timberland Pro has a brand mission to tell the stories of real workers in the trades, bringing their stories to life in an effort to inspire others and celebrate the worker. Our partnership has allowed them to tell these stories in an aspirational and authentic manner
The content is helping Timberland Pro engage with their audience on social in a brand new way that their previous content was never able to do
The Timberland Pro audience appreciates the authenticity that this new content brings
Small, highly skilled, team allows for efficiency and quality
Photography and Videography services paired provide consistency in look for client
Turn key budget covers everything in production start-to-finish
Clear communication with client and clear mile stones
Flexible for different project/client needs and capable of scaling production and budgets accordingly