BEHIND THE SCENES - TIMBERLAND PRO

In the fall of 2019 Timberland Pro hired us to help tell the story of a new waterproof boot and cold weather jacket that would be used on a typical construction site. We concepted and storyboarded the project before production based on the needs communicated to us from the client. A small team was put together (Director, Cinematographer, Camera Assistant and a Swing PA), plus our model and the client on-location. We followed a shot sheet for the production and used a variety of LED lights to create a look that was authentic, showcased the products in a gritty manner and built out the construction scene as a whole. The aim was to create a moody/cold/wet vibe while still letting the piece feel very authentic.

We use a nimble high-end team of content creators who are able to match the production quality of large teams while shipping deliverables faster.

Below is an inside look at our catalog production team on the ground working with Timberland Pro to create photography and video assets in tandem.